<aside> 💡 What’s your idea? Write out the idea you would like to refine here

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<aside> 🗒️ Gut-check list

• [ ] I can see myself doing this for the next 5 years
• [ ] I am confident I have the ability and/or resources to actually build this
• [ ] I can hone in this idea into something specific enough to constitute a minimum viable product (MVP) </aside>

<aside> 🤔 Answer these key questions

• What are my primary skills?
• What am I passionate about?
• Why do I want to work on this idea? </aside>

Visualize

<aside> 🤔 Diagram or sketch out your idea in a visual way. Do this by hand, in a mind mapping tool, or using a workflow diagram. Some of my recommended tools can be found here.

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Replace the image above with your visual.

<aside> ❔ Key Questions

Answer these questions to get a deep understanding of your idea.

Questions to ask yourself

• What problem does this idea solve?
• Who is it for?
• Why do I care? </aside>

<aside> 🧠 Brain Dump Take ten minutes and brain-dump your idea below.

Questions to consider

• What could the product’s evolution look like over the years?
• What does the MVP look like?
• What does the final, best version of the product look like?

Write your brain dump here.

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Personas

Who are your idea customers? Fill out the template below with their information. Add as many personas as you like 🙂

Personas