<aside> 💡 What’s your idea? Write out the idea you would like to refine here


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<aside> 🗒️ Gut-check list


<aside> 🤔 Answer these key questions


Visualize

<aside> 🤔 Diagram or sketch out your idea in a visual way. Do this by hand, in a mind mapping tool, or using a workflow diagram. Some of my recommended tools can be found here.

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Replace the image above with your visual.

Replace the image above with your visual.

<aside> ❔ Key Questions

Answer these questions to get a deep understanding of your idea.


Questions to ask yourself

<aside> 🧠 Brain Dump Take ten minutes and brain-dump your idea below.


Questions to consider


Write your brain dump here.

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Personas

Who are your idea customers? Fill out the template below with their information. Add as many personas as you like 🙂

Personas